Monday, January 24, 2011
Screen Images Simulated Fabricated
This isn't so much about the commercial itself--it's a fine angle to market the importance of having a reliable cellular network (though I'd say it's more of an indictment of being way too insecure and angry than it is of a faulty network).
But no, today this post is more about a practice in cell phone commercials that drives me absolutely insane. I've poked fun at this before in a previous posting but I wanted to discuss it again becuase it's just so annoying: why do the images on cell phone screens have to be "simulated?" Why can't you just show us what the content on the screen actually looks like?! This is very similar to the credit card swiping injustice that the credit card companies refuse to acknowledge or fix. I swear I'm not the only one who notices these things, right?
Anyways, when have you ever received a message on your phone that resembled anything like what our short-fused friend got in this commercial? Have you ever had a message that automatically opened when you received it either? Me neither. Though contrary to the commercial I have definitely not received a message on time becuase I had AT&T...
So what is the point of fabricating these screen images? Would this commercial be any worse if that cute taco party invite were replaced with an email or a text message that said the same thing? It just seems like a misrepresentation of a product to me. Like I said before, the commercial is fine, but why the need to distort the capabilities of the cell phone?
Seriously though, why does this guy flip out that much about not hearing about the taco party? Seems like a guy with that bad of an attitude would be terrible for the office environment. He should be fired so he can use his severance package to sign up for AT&T.
Subscribe to:
Post Comments (Atom)
How do you know he's not the boss Tim? The boss can speak to his workers any way he wants barring sexual harassment (which is a shame because sexual harassment is awesome). The commercial is about the network's capabilities not the phone's features. Showing what the phone can really do detracts from the message about the network.
ReplyDelete"Simulated" does not mean fake at all. If the refresh rate of the phone screen is not at the same FPS of the video camera they use to shoot the commercial, flickering lines will appear on the screen of the phone and it won't look good. So they take a picture of whatever should be on the phone and superimpose it onto the screen. That's what they mean by "simulated". You see exactly what the phone otherwise would've displayed, it's just a technical thing so it shows up clearly.
ReplyDelete