Thursday, October 28, 2010
Failure: It's What's For Breakfast
First off, I'm just going to ignore the fact that the mailman sings about rottweilers and pitbulls despite the fact that the dogs in the commercial are definitely not rottweilers or pitbulls because that's the kind of stupidity reserved for a Snickers commercial or something.
I actually didn't even notice that at first. What really annoyed me was the whole premise of the the commercial. I imagine the brain trust over the BK headquarters (castle?) sat down to discuss ideas for their new breakfast commercials and decided on this whole negligent public servant thing as they have another spot featuring ambulance drivers. Here's my best guess at a reenactment of the marketing department's meeting after they decided on their angle:
Guy A: So the ambulance idea is good, what else can we do?
Guy B: How about a fireman who is chowing down on BK breakfast while a house burns down in the background and the family watches on in horror as the dad runs out of the house on fire and has to roll around to put himself out?
Guy A: I think we can do better than that....
Guy B: How about a cop watching a bank get robbed while he eats breakfast and watches the robber get away......wait for it.....and then we cut to the robber at the drive through ordering breakfast with his loot?!
Guy A: Now that is an awesome idea! Let's think of some others though.
Guy B: How about a mailman that is kind of a jerk and he apparently delivers mail in the morning at breakfast time even though I don't personally know anyone who gets their mail delivered in the morning?!
Guy A: Perfect!
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