Monday, October 25, 2010
Duracell And The Plight of Adulterers, Drug Dealers
Behold the Duracell myGrid. Charge all your devices at once! How cool! As an aside, all these products that can wirelessly charge your phones are dumb because you have put a huge case on your phone that connects to your battery to allow your phone to charge. But anyways.
In the second version of the commercial in this video the commercial asks us if we think we can only charge one device at once (my response was "actually no, I have this super high tech thing called a 'power strip' that lets you plug a lot of things in at once" but that's besides the point). They proceed to show the myGrid charging 4 devices at once...but wait, they're all phones! Off the top of my head, I can only think of 2 types of people who might have 4 cell phones:
1. Adulterers (the careful, not Tiger Woods kind)
2. Drug dealers
So what's going on here Duracell? Whose phones are those in the ad? It looks like some guy who has 3 cell phones charging and one of his mistresses is charging her phone with the pink case.
I just don't understand....won't you explain Duracell? I highly doubt you see this product being a communal charger for the family, because what family is gonna park all their phones in the same place to charge them? Surely this is what you must envision though, because you wouldn't market your product to the immoral.
But then at the end of your commercial you say "trusted everywhere." If you have all your cell phones with their separate numbers always charged up so you can answer calls from your wife or one of your mistresses and lie through your teeth, you won't lose anyone's trust. I see what you did there Duracell. Sneaky.
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