Thursday, October 14, 2010

Dish Network Suggests Its Customers To Stop Complaining



So I just saw this commercial air on FOX. As you may know, Dish Network and FOX are at odds over a contract and FOX is slated to go off the air for Dish customers at the end of the month. On top of that, several of the Fox Sports channels have been off the air for a couple weeks now and Dish customers are predictably outraged. I really have no clue who is more at fault for not getting the deal done and robbing people of programming they're paying for, but why on earth is Dish airing this commercial still?!

The commercial was uploaded to Youtube in July of this year so I know at least it wasn't made specifically in response to the FOX fiasco....but now it's gone from simply a bad commercial to a complete slap in the face.

After the numerous and pointless cliches thrown out by the CEO, he ends with the fact that Dish isn't perfect, but they're #1 in customer satisfaction! Hooray!

So let's first ignore the FOX disputes and look at what the CEO had to say. Given the cliches he had already thrown out, wouldn't you have thought that he was going to say "we're not perfect, but we strive to get there every day" or some nonsense like that? It would have been a generic promise, but it's better than saying "we're not perfect, but we have the most satisfied customers." To me that implies that Dish and the CEO are ok with the fact that they have shortcomings. But this is all besides the point.

The real problem is Dish continues to air this commercial while it is apparent that Dish customers are not satisfied! At the moment, the commercial reads like this "Yeah, we know you can't watch your favorite teams on Fox Sports Net right now and you might lose Fox in a couple weeks, but hey, we're not sweating it because we're already ranked the best in customer service so you shouldn't be complaining." Seems to me like Dish wanted to address the current situation and felt too lazy to put together another commercial so they said "what the hell, this is the most relevant commercial we have."

It will be even funnier if Dish loses Fox and the commercial continues to air on Fox. They're not that irresponsible....are they?

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