Monday, March 14, 2011
AT&T Reception vs. Their Commercials: Which is Worse?
Today we welcome back AT&T for another appearance. In the commercial failure hall of shame, AT&T is definitely a first ballot hall of shamer (but not the MVP, that honor obviously goes to values.com). Just as with every commercial pretty much ever, we are presented with our male protagonist being an idiot.
But this idiot has AT&T so his idiocy will be masked by his network's awesome ability to allow him to talk and use the internet at the same time! Wow! Did you just see that? Wait, what did we just see? He saved what, 10 seconds by googling a place to get a reservation while in the process of getting off the phone? Who is watching this commercial with their Verizon iPhone and is thinking "damn, I hope that never happens to me since my phone can't do that?"
AT&T has a few commercials that are based on this same premise of talking and browsing at the same time (and rightfully so since it's about the only advantage they have over Verizon). I imagine their marketing team sat down and brainstormed situations where you would need to be able to use the internet while on the phone at the same time...and you're telling me this was one of the best ideas they had? Why couldn't the guy have been on a business call and gotten an email from his wife asking about dinner? Why couldn't the guy had been on the phone with a potential client and needed to look up some key information about the client while on the phone?
One last thing: If this guy is so tech savvy with his iPhone and making reservations online, why is he sitting in a conference room without a computer and writing out notes?
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He's in a conference room Tim. Most conference rooms do not have computers.
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